Track: Biomimicry + Biophilia
We all have individual ways of experiencing, valuing, and designing with the natural world. As Biophilic design theory attempts to make a broad impact in the practical world, a universal and relatable language is needed to facilitate design and communicate its value.
As our understanding of sustainability expands, innovators and early adopters of new design approaches face a steep, uphill climb in the translation from theory to practice. In this session, four designers at SERA share their story of how they absorbed new research on Biophilic Design, discovered its potential for broader impact, and created a bottom-up and top-down approach to implement it through cultural change.
This session explains SERA’s bottom-up and top-down process for normalizing Biophilic Design and its values through translation and cultural change to members of any organization ready to assimilate this (or any other) specialized knowledge. It is beneficial to have a basic understanding of Biophilia, its patterns, and the available resources.