Gregory Fischer leads the wHY IDEAS Workshop, identifying and reframingissues to capture new opportunities to advance client objectives. Recognizingthe magic is not in the form but in the experience, the IDEAS Workshop usesdesign to help our clients discover and transform the intangible into places thatenhance experience and influence cultural change.

With a breadth of knowledge gained from leading cultural, educational, residential, and healthcare projects coupled with his ability to think at differentscales of abstraction, Gregory guides clients and design teams through thedesign process by discerning a project’s driving factors and synthesizing the design team’s responses into innovative solutions.