The Living Building Challenge has great power to transform thinking. Meaningfully involving more people in the design process deepens the impact. For Nuthatch Hollow, a Living Building in design at Binghamton University, students and faculty play significant roles, including taking primary responsibility for materials research. Through classroom curriculum and associated internships, students received extensive training on materials research then broke into teams under the direction of a student “CEO” to research materials. This involves contacting hundreds of manufacturers, reviewing extensive chemical ingredient lists, searching for alternatives, and advocating for change in manufacturing processes.